At Root Instinct, our mission is a reflection of our core values and our unwavering commitment to sustainability. Our journey began with John, the founder, dedicating eight years to extensive research and development, tirelessly striving to create farming methods that are more sustainable and resource-efficient.
Driven by the desire to introduce these innovative farming techniques to the public, John was joined by an ambitious team, and together they envisioned the birth of Root Instinct as a brand of natural products. Our aim is to offer products that feature crops specifically developed for their drought-tolerant qualities and their environmentally-friendly nature.
Our team is a tapestry of diverse skills and backgrounds, united by a shared vision for a better future. Each member brings a unique set of expertise and a deep commitment to our values. We work collaboratively, harnessing our collective knowledge and passion, to create products that are not only sustainable but also of the highest quality.
John Cone, Founder & CEO
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